Leading Through Uncertainty
Written by: Butlers POS + Logic Research and Development (R&D) Team on 29/01/2024 (Leadership Crisis, VUCA, Supply Chain, Retail Industry) Introduction: Navigating the VUCA World in South Africa. In today’s global landscape, the concept of a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world captures the essence of the challenges and unpredictability defining our era. This […]
Point of sale marketing material, why it is relevant?
What is POS Marketing and why is it used for marketing in-store promotions and campaigns? POS, alternatively referred to as Point-of-Sale, Marketing is a method of in-store marketing that can be used in an effective and impactful way to upsell to customers and increase their spend-per-visit within a retail environment. If implemented correctly, a point-of-sale […]
